Connecting Farmers to Consumers

Sahaja Aharam is a federation of farmer producer organisations in Andhra Pradesh, Telangana and Maharashtra. Farmers follow organic/natural farming practices. All the farmers are certified under NPOP organic certification or Participatory Guarantee System by National Centre for Organic Farming

Sahaja Aharam Producer Company

Sahaja Aharam Organic Food Stores are part of Sahaja Aharam Retail division of Sahaja Aharam Producer Company (SAPCO).

Sahaja Aharam Producer Company Ltd., (SAPCO) is a federation of producer organisations into organic/Natural farming across Andhra Pradesh, Telangana and Maharashtra. The Federation helps farmers to directly connect to buyers and consumers so that the farmers get better prices. SAPCO supports farmers to make shift to organic/natural farming, build their entrepreneurial skills and linking the FPOs to Consumers (F2C) and to markets (B2B). Today, we are a family of 20 producer cooperatives, 1 consumer cooperative, 2 producer companies, working with 500 third party certified organic farmers (Regd; 2500 PGS organic farmers and 1500 organic in-conversion farmers. The produce is processed and packed in four exclusive organic food hubs at Bhoddam, Vijayanagaram and Naguladinne, Kurnool dist, Andhra Pradesh, Kallem, Jangoan dist, Telangana and Dorli, Wardha dist, Maharashtra.

Sahaja Aharam Retail is division of SAPCO which directly retails the organic food to the consumers through exclusive Sahaja Aharam Organic Stores, online store, Mobile store and through other organic stores. Currently we have 5 stores in AP and Telangana, a mobile store and online sales in Hyderabad. The applications for franchising to other areas and cities are open.

What do we do?

We work with farmers directly. We help them with better production planning; crop management; bio-inputs & post harvest management. We also facilitate farmers’ access to formal credit, insurance and markets. To sustain the efforts we facilitate institution building of producers. In a small way we procure agricultural and allied products from the producers’ institutions and pay them the best prices along with premium because of their concerns for the environment, safe food and the efforts for organic practices.

How do we serve?

At one end of the spectrum we serve our farmers by offering them the best prices and the premiums. On the other end of the spectrum we serve the consumers by running FPO owned retail stores; take online orders and home delivery; giving out franchises & putting our products in other premium stores. We also supply in bulk to various companies.

In our efforts we ensure that farmers get 50% to 60% of the selling prices against the conventional norm of 20%.

Where do we produce?

The Farmers cooperatives are spread in Andhra Pradesh (Districts of Ananthapur, Kadapa, Kurnool, Vijayanagaram, Visakhapatnam and Srikakulam); in Telangana (Districts of Jangoan, Yadadri, Siddipet, Adilabad) and in Maharashtra (Districts of Wardha and Yavatmal). The produce is aggregated, stored, processed and packed at four hubs Dorli, Wardha Dist, Maharashtra, Kallem, Jangoan Dist, Telangana, Naguladinne, Kurnool dist and Bhoddam, Vijayanagaram dist, Andhra Pradesh.