Connecting Farmers to Consumers

Sahaja Aharam Retail is a division of Sahaja Aharam Producer Company Ltd., (SAPCO) which is a federation of Farmer Producer Organisations (FPOs) across the states of Andhra Pradesh and Telangana. Sahaja Aharam Retail is an initiative to help farmers shift to Organic/natural farming, building their entrepreneurial skills and linking their institutions connect farmers directly to Consumers (F2C) and to markets (B2B). Each packet sold under 'Sahaja Aharam' is grown by member farmers and processed in company owned facilities and can be traced back.


Sahaja Aharam Producer Company

Sahaja Aharam Organic Food Stores are part of Sahaja Aharam Retail division of Sahaja Aharam Producer Company (SAPCO).

Sahaja Aharam Retail is part of Sahaja Aharam Producer Company Ltd., (SAPCO) is a federation of 23 Farmer Producer Organisations (FPOs) across the states of Andhra Pradesh and Telangana. Sahaja Aharam Retail is an initiative to connect farmers with Consumers (F2C) and building their entrepreneurial skills and linking their institutions to markets (B2B). Today, we are a family of 16 FPOs working with 500 third party certified organic farmers (Regd no.org/sc/1310/001394); 7845 PGS organic farmers and 1500 organic in-conversion farmers in Ananthapur, Kadapa, Kurnool, Vizianagar, Visakhapatnam and Srikakulam districts of Andhra Pradesh; in Telangana works in Warangal, Nalgonda, Medak and Adilabad districts

Sahaja Aharam Retail is division of SAPCO which directly retails the organic food to the consumers through exclusive Sahaja Aharam Organic Stores, online store https://sahajaaharam.com, Mobile store and through other organic stores. Currently we have 5 stores in AP and Telangana, a mobile store and online sales in Hyderabad. The applications for franchising to other areas and cities are open.


What do we do?

As a farmer owned company we work with farmers directly. We help them to adopt organic/natural farming practices with betterproduction planning; crop management; bio-inputs & post harvest management. We also facilitate farmers’ access to formal credit, insurance and markets.


How do we serve?

At one end of the spectrum we serve our farmers by offering them the best prices and other support services. On the other end of the spectrum we serve the consumers by running our own retail stores; organise consumer education and nutritional counselling. We also supply in bulk to various brands.

In our efforts we are trying to increse the price reaslisation for the farmers and increased livelihood opportunities for rural women and youth in production, processing and marketing.

Where do we produce?

The Farmers cooperatives are spread in Andhra Pradesh (Districts of Ananthapur, Kadapa, Kurnool, Vijayanagaram, Visakhapatnam and Srikakulam); in Telangana (Districts of Jangoan, Yadadri, Siddipet, Adilabad) and in Maharashtra (Districts of Wardha and Yavatmal). The produce is aggregated, stored, processed and packed at four hubs Dorli, Wardha Dist, Maharashtra, Kallem, Jangoan Dist, Telangana, Naguladinne, Kurnool dist and Bhoddam, Vijayanagaram dist, Andhra Pradesh.